From festivals to gallery shows, I craft visuals that reflect the spirit of each event and connect with audiences. My goal is to make every design feel like an invitation — bold, thoughtful, and impossible to ignore.
For SWOCO Studio, I crafted a fresh, cohesive brand identity that reflects the company’s unique balance of strategic marketing expertise and personalized business mentorship. The rebrand highlights SWOCO’s mission to support small businesses through creativity, professionalism, and hands-on collaboration.
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live project
The Ask
Redesign SWOCO Studio’s visual identity to better reflect its full-service marketing offerings and one-on-one mentorship approach. The brand needed to appear trustworthy, forward-thinking, and approachable across all materials—from social media to presentations and internal documents.
The Design
I developed a clean, modern wordmark paired with a custom icon that evokes both connection and upward momentum. The refreshed color palette is professional yet inviting, using earthy greens and deep neutrals to signify stability and growth. I applied the new brand to business cards, pitch decks, social graphics, and other promotional materials, building a flexible and unified system.
Grow businesses by building brands that feel like home.
the development
Using Illustrator and Photoshop, I worked through multiple logo iterations, balancing structure with warmth to capture the dual nature of SWOCO's work. I collaborated with the studio’s founder to ensure the visuals aligned with her values and resonated with her growing client base. The final package included a logo suite, typography guidelines, branded templates, and asset kits for digital and print use.
Client Feedback
“Prior to hiring Hannah, I had been using a Canva logo for my business—I was creatively tapped out when it came to my business aesthetic. The only direction I gave Hannah was our business vibe and that I preferred some green and an underlying leaf theme. Hannah took that lack of direction and created a design that fully expresses what clients can expect when they hire us—personalized approach, reliable services infused with bright creative ideas, and organic growth.”
— Kelly, Owner of SWOCO Studio
