Pride Worcester Festival

CATEGORY

Branding

Nonprofit

Print

Digital

TIMELINE

2024-2025

Client

Pride Worcester

Pride Worcester is a cornerstone event in Central Massachusetts' LGBTQ+ community. The goal of this project was to build on Pride Worcester’s growing influence as a cultural and advocacy platform by elevating its visual identity and streamlining its digital presence. With over 200 LGBTQ+ and ally artists, makers, and community partners, the festival serves as a platform for joy and visibility in the face of anti-LGBTQ+ policies and rhetoric. From live performances and food trucks to a Youth & Family Zone and health services provided by AIDS Project Worcester, this event brings together thousands to honor Worcester’s legacy of protecting human rights for all.

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Sculptural gestures in contemporary scandinavian seating

Sculptural gestures in contemporary scandinavian seating

I created event branding, print collateral, and digital assets using Adobe Illustrator and Photoshop, ensuring a cohesive and inclusive visual language across materials. For the website, I managed updates in Squarespace—refreshing sponsor logos, maintaining an up-to-date event calendar, and ensuring content remained timely and accessible. My work helped promote year-round programming and contributed to the success of the 2023 festival, which welcomed more than 17,000 attendees to downtown Worcester.

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