From festivals to gallery shows, I craft visuals that reflect the spirit of each event and connect with audiences. My goal is to make every design feel like an invitation — bold, thoughtful, and impossible to ignore.
I collaborated with Pride Worcester to create a cohesive visual identity across their year-round programming, culminating in their annual downtown festival each September. My work included promotional design for events, digital and print materials, and ongoing updates to their website—ensuring timely content, featured sponsors, and a vibrant, user-friendly calendar of events. In 2024, our collective efforts helped drive record engagement and turnout, with over 17,000 attendees. I’m proud to support a mission that blends advocacy, culture, and celebration through powerful, accessible design.
Pride Worcester Executive Board
role
time line
The Ask
Pride Worcester is a cornerstone event in Central Massachusetts' LGBTQ+ community. The goal of this project was to build on Pride Worcester’s growing influence as a cultural and advocacy platform by elevating its visual identity and streamlining its digital presence. With over 200 LGBTQ+ and ally artists, makers, and community partners, the festival serves as a platform for joy and visibility in the face of anti-LGBTQ+ policies and rhetoric. From live performances and food trucks to a Youth & Family Zone and health services provided by AIDS Project Worcester, this event brings together thousands to honor Worcester’s legacy of protecting human rights for all.
The Design
I created event branding, print collateral, and digital assets using Adobe Illustrator and Photoshop, ensuring a cohesive and inclusive visual language across materials. For the website, I managed updates in Squarespace—refreshing sponsor logos, maintaining an up-to-date event calendar, and ensuring content remained timely and accessible. My work helped promote year-round programming and contributed to the success of the 2023 festival, which welcomed more than 17,000 attendees to downtown Worcester.
Shape the future by shaping the story.
the development
The development of Pride Worcester’s visual identity blended bold, celebratory graphics with clear, accessible messaging, crafted in Illustrator and Photoshop. Paired with thoughtful Squarespace management, the project ensured that both print and digital touchpoints reflected the festival’s values of inclusion, resilience, and joy.
the takeaway
Hannah effectively amplifies Pride Worcester’s mission through bold, community-driven design, bridging visibility and activism while uniting a diverse audience through inclusive visuals and accessible digital experiences.
