I developed a clean, modern wordmark paired with a custom icon that evokes both connection and upward momentum. The refreshed color palette is professional yet inviting, using earthy greens and deep neutrals to signify stability and growth. I applied the new brand to business cards, pitch decks, social graphics, and other promotional materials, building a flexible and unified system.
SWOCO Studio
TIMELINE
2023
Client
SWOCO Studio
For SWOCO Studio, I crafted a fresh, cohesive brand identity that reflects the company’s unique balance of strategic marketing expertise and personalized business mentorship. The rebrand highlights SWOCO’s mission to support small businesses through creativity, professionalism, and hands-on collaboration.
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